HOW TO ATTRACT CUSTOMER’S ATTENTION WITH THE LIGHT IN SHOP WINDOW DISPLAY?
|16.4.2021||Posted by 重新显示 under Advertising & Marketing|
There are various design techniques for the shop window display. And different combinations and ideas can be made on it according to the size of the window. The small window is the epitome of the large window. As long as you master the basic design rules of the window, you can calmly deal with the design of some large windows. The window is mainly used to display the brand style, seasonal clothing features, and clothing themes. Therefore, the lighting is also the most important thing for the shop window display.
- How to illuminate the model?
The lighting method of the model: often use the method of obliquely downward and obliquely upward.
The light beam illuminates from the oblique upper side, which can produce deeper shadows with distinct layers, which can create a three-dimensional and dreamy effect.
The light beam can also be illuminated from directly above, the light is bright, and the color and details of the clothing can be fully displayed, but the three-dimensional sense and texture are insufficient.
- Principles of lighting arrangement for shop windows
The lighting intensity of shops and windows directly affects whether consumers enter the store, so the lighting of the shop window display should be arranged according to the following principles:
① Create attractiveness;
② Properly increase the illumination;
③ Accent lighting;
④ Color change;
⑤ Mainly vertical illumination;
⑥ The lighting arrangement should be flexible.
The lighting intensity of the window lighting in the clothing store should be about twice that of the lighting in the store, which can make the entire store door and window display very eye-catching, attract the attention of customers and increase the rate of entering the store.
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