The increase in sales for the newest variant comes after CEO Andrew Wilson
|22.10.2020||Posted by Nanlina under Advertising & Marketing|
EA reported that earnings of their new Madden are up almost 20% year over year in the first week following launch. The game is also being played more with more than 17 million games played in the Madden 21 coins new manner, The Yard. This includes following Madden NFL 20 experienced its record year for the franchise with the highest engagement levels in its history. Madden NFL 20 contributed to a strong financial first quarter of expansion in EA’s live services business, which climbed net bookings 61% year over year to $1.1 billion.
Player acquisition in Madden NFL 20 was up 140% year over year last quarter. This trend also performed in FIFA 20, which brought seven million new players. As Chief Operating Officer Blake Jorgensen said during the July earnings forecast,“That is important, in that men and women who’ve played the game recently are more likely to obtain the new one“
That certainly seems to be the case with Madden. The increase in sales for the newest variant comes after CEO Andrew Wilson explained previously that the consumption of sports and entertainment is shifting from linear to interactive. „We’ve seen these two trends accelerate during the COVID-19 interval,“ he said. When sales of Madden 21 are any sign, EA may end up using a very strong fall season of gaming and continued expansion in live services revenue.
Upcoming sports releases include FIFA 21 on Oct. 9 and NHL 21 on Oct. 16. „We have more people than ever before enjoying and linking through FIFA, and when FIFA 21 starts on Oct. 9, the world’s top soccer experience will expand with more ways to play buddies,“ Wilson said during the previous call. After this year, EA will also have updated versions of FIFA 21 and Madden 21 accessible with the launch of the Sony PlayStation 5 and Microsoft Xbox Series X.
In light of the substantial outperformance on revenue and internet reservations last quarter, management raised its full-year guidance for all those metrics to $5.63 billion and $5.95 billion, respectively. For internet reservations, that could represent growth of 11% over financial 2020 (which finished in March).
However, that advice was based on a cautious near-term perspective, which presumed that EA would continue to see a small tailwind in participation. Management also considered the impact of a weak market on earnings and the marginally delayed launches of sports titles. For example, FIFA 21 is publishing in the company’s fiscal third quarter instead of buy mut coins madden 21 its own second.